From the start, the objective was to imbue the new visual identity with a unique human element in the AI branding landscape. The logo is a monogram of the letter "S" and a visual representation of the DNA helix. Pairing with the logo, a subtle and tactile gradient was chosen as a main brand device. All the communication devices were revised using a simplified typographic system representing the nature of Solitude's services. This approach led to the development of a website and several illustrations detailing the entire process of the marketplace. A brand guidelines document was created to ensure brand cohesiveness was maintained as the brand evolves.

Logotype DesignBrand StrategyBrand IdentityProduct DesignUI/UX