Pipeline provides free and paid-for plug-in tools for financial charts that allow to see detailed information and get valuable insights on their investments. The identity system introduces a new wordmark, icon, colour palette, and imagery style that help define the brand as both relatable and human, as well as trusted and established. The icon is a series of geometric elements that imply a building blocks approach to trading, while at the same time forming the letter P. Pipeline's friendly accessibility is evoked in playful and whimsical illustrations that depict a variety of actions performed within the product. Details from the drawings are used throughout the website and across other applications.

Logotype Design
Brand Strategy
Brand Identity
Product Design
UI/UX