Concrete is a media agency specialized in maximizing the media coverage for their clients announcements and in proactively creating continuous results between the major stories. After an initial brand analysis and a need for a new name, a brand identity was created. The new logo relies on an engaging and exciting color. The symbol is a representation of the wide range of stories that are amplified by Concrete. The wordmark was also customized, ensuring a unique look to the brand. The visual brand included printed collateral and the redesign of a responsive website. The use of bold typography and color was prioritized.

Logotype Design
Brand Strategy
Brand Identity
Product Design
UI/UX