Bix offers funding for startups and small businesses. We were approached to create a new visual identity, logo and website. The identity system introduces a new wordmark, icon, color palette, and imagery style that help define the brand as both relatable and human, as well as trusted and established. We created an identity for Bix that is modern, approachable and confident, and clearly differentiates it from its competitors. The visual identity also relies on the use of photography and a unique icon set. 

Logotype Design
Brand Strategy
Brand Identity
Product Design
UI/UX